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The business world is like a battle field, how to advance and retreat determines the survival of the company, neither conservative nor aggressive approaches should be adopted, and success depends on rational choice. The mature market analysis and consultancy team of Armshere can use scientific analysis model to guide the company smoothly into a new field. 1. Research scope
1) The original product enters a new region or country
2) Enter a new industry
3) Launch of new product based on the original product 2. Research content
1) Market
· Current and future market (capacity, regional distribution, development trend)
· Factors that affect the market development (PEST)
2) Competition
·Current competition situation in the market (price competition, brand competition, channel competition, etc.)
· Regional distribution and market occupancy rate of competitors
·The strategies, strengths and weaknesses of various competitors on the aspects of strategic layout, marketing
management and channel architecture.
· Opportunities and challenges of competition
3) Products
· Product categories
· Product characteristics
· Product market share and future development trend
·The use rate and characteristics of products in different regions and among different user types
· Respective strengths and weaknesses of the products and their mutual replacement trend
4) Users
· Consumer type
· Consumers’ attitude and perception (why do they need or don’t need such product/service)
· The product and service that the consumers prefer
· Consumer’s satisfaction of current products and services
· Consumer’s use characteristics
· Consumer’s purchase characteristics
5) Channels
· Sales channel types
· Characteristics of different types of sales channels
· Corresponding relation between different products and sales channels
6) Market access strategies
· Procedure to enter the target market
· Investment strategy
· Marketing model
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